Most commercial based Customer Relationship Management (CRM) systems are geared to satisfy the needs of the Sales organization as they manage existing customers. Detailed tracking of customer interaction leading to purchase orders is a top priority. Some also offer Project Management which is used by the Service organizations for projects. Other CRM systems address customer support and call center activity. Rarely are CRM programs used for the type of lead tracking that Marketing is typically responsible to provide. Tracking advertising campaigns, trade show sales leads, sending email lead notification to partners and round trip partner interaction are a few examples of things LEADTRACK does exceptionally well that are very difficult to perform in a CRM system. LEADTRACK is best applied to the pre sale activities (getting customers) while CRM systems focus on post sale activities, after a sales lead has been converted to a customer.
The precious resources of an organization will typically be invested heavily to build the Sales and Service components of a CRM system before they focus their attention to Sales Lead Tracking. At $50 - $80 per month per seat for CRM systems, many organizations never get around to building a Sales Lead Management solution for Marketing, Management reporting, Financial integration, Campaign ROI and many other functions wildly purported to be covered by an all in one CRM system.
LEADTRACK is an inexpensive yet very sophisticated way of managing Sales Leads without requiring the investment of a lot of corporate resources. On average LEADTRACK clients manage our software with just 20% of one person's time to handle 5000 new leads a year. CRM requires at least one dedicated IT person to manage and at least 50% of a Sales Manager's time to oversee.
Please keep us in mind as you develop and implement your CRM system. We can easily interface with any CRM program and have our lead tracking software up and running long before the CRM implementation process has been completed.
