The Beginning

The LEADTRACK software heritage began in 1934 with an advertising agency in Detroit. The founders created advertising copy and photography for print ads and radio commercials. Over the years, the company developed a prestigious client portfolio including familiar names like Vlasic Pickle and Delta Faucet.

Transition to Sales Lead Tracking

In 1979, the company redirected its focus from creating the ads to measuring the effectiveness the advertising. The company developed software to track multi-media campaign effectiveness. This was the beginning of a change from a creative advertising agency to a sales lead tracking and management company producing software to perform detailed marketing analysis with an emphasis on campaign effectiveness and lead tracking capabilities.

As the importance of results measurement grew, demand for software tools to evaluate lead sources and track leads through the sales cycle became critical. To meet this demand LEADTRACK Software became the company's flagship product and the evolution from an ad agency to a lead management software company was complete. During the 1980's as the pioneer in development of sales lead tracking tools the company packaged its capabilities as a software license to serve the B2B market niche.

Commitment to Innovative Sales Lead Management Products

For almost three decades LEADTRACK has refined its lead management software products to keep abreast of changing technology and to include state of the art features allowing clients to optimize sales lead management functions. As a result of feedback from customer surveys, during 2005 and 2006 we invested heavily in our sales tracking software. We purchased the latest development tools and integrated a new and powerful database engine, and engaged an award winning software design company to give our product a new look. For 2007, LEADTRACK software has enhanced functionality of previous versions, with a new look, better tools, improved sales lead tracking reports and a dynamic user interface.

LEADTRACK Software Today

Today, LeadTrack Software's clients include B2B manufacturers, advertising agencies, telemarketers, and trade show exhibit companies ranging in size from Fortune 500 companies to entrepreneurs. Our clients have helped LEADTRACK software become a national company and the leader in sales lead tracking and management software. As the company continues to grow and prosper the headquarters are now located in Indianapolis, with offices in Cincinnati, Seattle, Boston and Los Angeles.